FRESH the movie

FRESH, the movie, celebrates the farmers, thinkers and business people across America who are re-inventing our food system.  Among several main characters, FRESH features urban farmer and activist, Will Allen, a 2008 MacArthur’s “Genius Award” fellow; sustainable farmer and entrepreneur, Joel Salatin, made famous by Michael Pollan’s book, The Omnivore’s Dilemma; and supermarket owner, David Ball, who is creating a new market model for our family farmers.

FRESH’s focus on these inspiring individuals and their initiatives around the US provides the audience with actionable solutions. FRESH is a call to action.

You can watch the trailer at http://www.FRESHthemovie.com.

Date: June 10th
Time: 7:30 pm
Location: UBC Robson Square, 800 Robson Street
Vancouver, BC

Advance tickets are for sale now via Brown Paper Tickets.  Click here.

Discussion panel to follow the movie screening:

Philip Solman (Moderator), Publisher of Edible Vancouver
Valerie Roddick, Parliamentary Secretary for Agriculture Planning
Paula Luther, Project Manager, Farmers’ Market Nutrition Coupon Project
Tara McDonald, Executive Director of Vancouver Farmers Markets
Karen Rideout, Faculty of Land and Food Systems at University of British Columbia
Ana Joanes, Director & Producer, FRESH